ISR website weekly newsletter
In the information age, consumers receive information from a wide variety of sources, making it necessary for retailers to reach them in a multitude of ways in order to be successful. According to research conducted by a leading shopper marketing company, Mass Connections (MC), utilizing a ...Full Story
ISR website weekly newsletter
Americans will always need to purchase goods - the vexing question for retailers is at what point do shoppers choose to make these purchases. Five years’ worth of research conducted by in-store sampling provider Mass Connections (MC) has yielded the finding that in-store sampling increases both customer satisfaction...Full Story
CERRITOS, Calif., Aug. 27 -- Mass Connections (MC), a leading shopper marketing company, today introduced its social sampling resources for retailers and consumer packaged goods companies (CPG) looking to create brand awareness and build sales. MC's robust marketing menu now includes specialized microsite development...Full Story